Tourism Case Study
Overfield Farm, Tissington, England
Mrs Julie Stone wanted a presence on the Internet for her charming
Bed & Breakfast establishment located in the picturesque
village of Tissington. Tourism Web Design had
a meeting with Mrs Stone to discuss what her requirements were
for the website. The criteria was comprehensive:
1. Promote the B&B on the Internet
2. Affordable web hosting and domain registration for 'www.overfieldfarm.co.uk'
3. Setup email access so Mrs Stone could send and receive emails
using '@overfieldfarm.co.uk'
4. Setup a virtual tour of the delightful bedrooms using panoramic
images
5. Create a printed brochure to complement the website
6. Ensure the Overfield Farm website was highly ranked on search
engines like google
Tourism Web Design registered on behalf of Mrs Stone, the domain
name for Overfield Farm and setup web hosting for the website.
Another meeting was setup to take digital video footage of the
bedrooms and surrounding area ready for use on the website.
The website was designed in three days along with the panoramic
images.
Email access was created on Mrs Stone's computer and training
was provided to show her how to send and receive emails from
customers who visited the website. The website was promoted
by a mixture of search engine advertising, swapping links with
other high profile tourist websites, printed literature and
optimised keywords on the web pages itself.
The website was designed to ensure quick and easy navigation
around the webpages. Another important factor was carefully
placed keywords to attract high rankings on search engines.
This ensured the website would be found within the first or
second page of search engine results like Google and Yahoo.
Panoramic images of the rooms in the bed and breakfast allowed
customers to view the rooms at their leisure as well as providing
an unique attraction on the website.
A leaflet for the B&B was designed by Tourism Web Design
with useful information included about the bed and breakfast,
directions and surrounding area. Of course the web address and
email was included on the printed leaflet to promote the website
further.
After only two days since the website went live, Mrs Stone was
receiving emails around the world requesting availability and
bookings of the rooms at Overfield Farm. Now the majority of
Overfield Farm's bookings come from the website.
For a small investment, the Overfield Farm website had increased
their marketing presence from mainly word of mouth and passing
trade to a world wide audience overnight.
Please feel free to ask us for more case studies or recommendations
from our clients.
Contact us on 0845 22 605 22 to see how your
business can benefit from being on the Internet.
To download a printable Adobe
PDF of this tourism case study (size 48KB), click
here.
A sample of our Clients: Cross Farm B&B
Cross Farm is a beautiful, 150 year old stone farmhouse accommodation set in an idyllic village location near Alton Towers. There are pleasant walks nearby and a pub serving food and drink within walking distance. Good English breakfasts are served every morning and a large family room is available.
Manor Farm B&B
Manor Farm is a bed and breakfast Grade II listed Georgian farmhouse in the heart of the National Forest and near Swadlincote, Derbyshire.
The Grooms Quarters
Elevated and tranquil, with superb country views, part of our 18th century coach house has been converted into a spacious yet cosy (5 star) holiday retreat with all home comforts and many original features, including a cobbled courtyard.
Heywood Hall
We offer Modern "apartment-type" accommodation, separate bedrooms (some with four-poster beds!) and your own lounge/diner with TV and DVD player. Ideal for couples and families, with local dining nearby.
Bassett Wood Farm B&B
We are a family run business set in the heart of the Peak District and we offer luxurious accommodation, caravanning facilities, quaint tea rooms and farm tours - just click on any of the links below to explore the wealth of attractions on offer at Bassett Wood.
